INTRODUCING Canadian Social Values: Dominant Themes in Canadian Culture
It’s no secret that as a Marketer, you need to understand your consumer in order to influence the likelihood of response. And before we seek to understand our specific demographic, it behooves us to take a step back and truly comprehend the nature of our broadest consumer: the CANADIAN.
For this reason, the Strategic Planning team at MacLaren McCann (Heidi McCulloch; VP, Strategic Planning and Lee Chapman; Senior Strategic Planner) embarked on a journey to study and explore emerging dynamics in Canadian values and culture. Given our proximity and relation to our Southern neighbours, we also looked at ourselves in comparison to the U.S. We condensed a variety of different research sources along with knowledge on the topic and combined it with some unique insights and perspectives of our own. The result? An understanding of 4 key defining values in Canadians.
Over the course of the next month we will share our findings via a 5 part blog series. ‘Tune’ in weekly to learn more about:
• Defining Value #1: A balance between individualism and concern for the common good
• Defining Value #2: Attitudes of acceptance and tolerance
• Defining Value #3: A distinct version of quality of life
• Defining Value #4: A culture of peace
Whether you are a Digital Marketer, a Creative Director or a Public Relations expert, identifying and being familiar with what makes a Canadian tick is quite simply, invaluable information.
Watch for the first post coming in the next week and please feel free to share your thoughts and experience on the matter. And since we all know Canadians are polite, forthcoming and friendly, I’m sure we’ll have some stimulating and mutually beneficial discussions!
Robin Whalen
