The 3 Links of Selling
Sales is all about links.
In order to sell, it helps to get to know people. It helps to stay in touch with them. It helps to connect with them. People like to buy from friends. More friends - more sales.
In the old days, one of the ways to do this was by playing golf or hitting the links. So at one time (some people would still say that time has not passed and insist this is the only way even now) golf links were very important.
Then came the era of LinkedIn. LinkedIn is an awesome tool for staying in touch with people. Mostly because many people are increasingly changing jobs and it's tough to keep in touch with everybody. LinkedIn has your friends maintain their contact information rather than you having to keep current.
Essentially it allows you to stay in touch whenever you want to. LinkedIn also allows you to send updates, similar to Twitter of Facebook, which are a good, soft way of staying in touch with people.
LinkedIn is also a great tool for connecting to people whom you don't yet know because you can see who is connected to and ask for a warm introduction.
The third link is about links to your website and blog. Increasingly people are finding business partners and suppliers on the Internet and the most common way to do this is through Internet searching. In order to rank high on the Internet searches (you really want to be on the first page), you need to have what's called a high PageRank. PageRank is determined by the number of quality inbound links coming to your page.
As you can see, it's all about the links.
