Canadian Marketing Blog

Welcome to the CMA - Canadian Marketing Association - Blog. This Blog is an initiative of the CMA Digital Marketing Council. All marketing-related topics are fair game: branding, strategy, online, offline, marketing trends, technology, direct marketing, market research...and more.

Sales and Marketing - Allies?

In many organizations, the reality is that sales and marketing relationships can be strained. In contrast, research shows that organizations that have embraced an integrated approach vastly outperform those that have not.

In conjucntion with the Canadian Professional Sales Association (CPSA), and SiriusDecisions, we (CMA) are examing what successful integration looks like through an online survey with the B2B community.

If you role is sales or marketing, weigh in and provide your persepctive -- take the survey now!

Survey closes on Friday - Feb. 5th.

Elizabeth Harvey

Feb. 03 2010 10:52 AM | Posted by Elizabeth Harvey
at CMA | Comments 1 posted | Categories B2B - Research -

Comments

I should have mentioned that In return for completing the survey, participants will receive an executive summary of the results. (CMA members will also have access to more detailed research findings through CMA’s website later on.)

Feb. 03 2010 09:17 PM | Posted by
Elizabeth Harvey