Sales and Marketing - Allies?
In many organizations, the reality is that sales and marketing relationships can be strained. In contrast, research shows that organizations that have embraced an integrated approach vastly outperform those that have not.
In conjucntion with the Canadian Professional Sales Association (CPSA), and SiriusDecisions, we (CMA) are examing what successful integration looks like through an online survey with the B2B community.
If you role is sales or marketing, weigh in and provide your persepctive -- take the survey now!
Survey closes on Friday - Feb. 5th.
Elizabeth Harvey
