New Fundamentals of Marketing: Queens Conference
QMAC - The Queen’s Marketing Association Conference, is happening now: Jan. 14 - 17 (at Queens in Kingston, ON). This is year 25 of the Conference. This year's theme is especially relevant: The New Fundamentals of Marketing.
As we emerge from one of the most significant and wide-spread recessions of our time, the dust is beginning to settle to reveal an entirely new business environment. This includes the formation of a brand-new consumer, a new competitive landscape and a new way of conducting business. An entirely new marketing model is being formed and the marketing process is being redefined. Virtually every aspect of of marketing will be affected and it is our job to remain alert, ahead of the curve, and anticipate consumer trends.
Based on this wisdom, how do marketers continue to gain foresight while leveraging a rejuvenated consumer confidence?
Check-out the full program - and come on out if you can. We'll be reporting back by providing updates over the next several days - as comments to this post.
