The Competition Revs-up
McMaster Commerce students are back again, soon to launch year 4 of Canada’s Next Top Ad Exec competition. This is a competition you want to tell your friends about, who will then tell their friends, and/or their friends children, who if eligible to compete…..may find themselves getting the ride of their life…..literally.
Anyone who is a full-time undergraduate business or commerce student, undergraduate with either a minor or major in business, or MBA student, can compete to become Canada’s Next Top Ad Exec (see full contest and eligibility details). The task is to develop a pre-launch campaign for the [all new] 2011 Chevy Cruze. The real-time pre-launch for the Cruze starts in July 2010 with the possibility of the winning campaign strategies put to the test.
The competition is a dream come true, especially for students who live and breathe new media. The marketing campaign can ONLY include new media: digital, event, guerilla, social, viral, mobile. No TV, Print or Radio. The budget is $500,000.
Chevy has done a great job of preparing the campaign communications brief and this short video gives you what you need to get started.
Key campaign timelines:
Dec 7 – submission process opens (register at www.topadexec.com)
Jan 22 – two page summary outlining the ‘campaign idea’ is due
Feb 22 - top 25 submissions are selected – these students create a comprehensive report outlining key objectives, positioning, media strategy and creative execution
March 30 – top 10 competitors deliver a 30 minute presentation in Toronto to a judging panel
Winning team (of two) each drive away with a 2011 Chevrolet Cruze.
Full disclosure - CMA is a proud sponsor of Top Ad Exec
