What Marketers Want...... to know
We strategize, develop campaigns, market products and services and engage our audiences. And in the end, consume – as typical consumers.
Because we are 'in the business' - will our opinions differ on consumer facing issues, such as the environment, packaging, innovation, buying organic? Hmmmm.
Brandspark’s 2010 Marketers Survey – now in field – will study these issues. More importantly, it will give you (marketers) a handle on the kinds of marketing strategies your competitors and peers in other industries are planning for 2010, where their marketing $$ are being allocated, their capacity to innovate, the issues most pressing related to brand management, etc.
Both CMA and Strategy are fielding partners of the survey - we invite the marketing community to complete the survey - we'll be talking more about what it means a little later. (Yes, there's a draw prize you can opt-in for (iPod Touch) at the end of the survey, and respondents will get survey results directly.)
This is our chance to get a pulse of how our operating environment may be shifting as we come out of the recession - please try to take a few moments [less than 15 minutes] to weigh in with your opinions!
Note: We'll be discussing more about the study’s implications at the Success Makers Workshop [a real WORKING workshop] February 11 2010 - where the focus is on leveraging digital tools and social media to connect with consumers to uncover brand insights.
