Surprise
Not many things surprise me after so many years in this business, but I have to admit, this did:
http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html
Since starting my own creative consultancy two years ago, I've written many websites for clients who think that key words actually matter. So you can imagine my surprise when I learned that Google doesn't use the "keywords" meta tag in their web search ranking. Obviously this isn't as earth-shattering as learning that cigarettes are bad for you or that Balloon Boy was a hoax, but it does raise an eyebrow given that Google hasn't exactly advertised this news. Thoughts?
