June 16, 2009 – One more certainty to boot…
“…In this world nothing is certain but death and taxes.”
Benjamin Franklin’s famous words are timeless and universal in their truth. I propose though that we as marketers consider one more certainty – the brand.
The issue du jour is social media. How do we do it? What do we do? Is it facebook, is it twitter, how about a blog? Is it all? Is it some? is it nothing? The list of questions goes on and on. And this is the beauty of our craft – the dynamism of marketing, especially today.
The point though is that all issues du jour are just that – the hot topic of the day. Every hot topic from the past, for example media, engagement, ROI or ROMI and every hot topic in the future will always undeniably be tied to the brand.
This is why I believe that the CMA’s Brand Insight Conference is a must attend event for all Marketers.
Here is a snapshot of what you can expect on June 16 2009 at the Hilton Toronto:
-Mitch Markson will talk about goodpurpose – a fantastic global initiative that builds “mutual social responsibility” between brands and consumers.
-Gerry Frascione, the CEO of BBDO North America will share some amazing examples of how his clients have been able to tell compelling brand stories that have resonated in today’s environment.
-George Pneumaticos, the Global Brand Architecture Director for Nokia promises to deliver a compelling lunch keynote on how the world’s number one phone brand innovates through the brand.
-Tony Matta, Vice President of Marketing for Frito Lay will discuss the highly successful recent play of letting the Consumer name the newest Dorito flavor. The winner receives $25k and 1% of the flavour’s sales…
Yes Ben, in life 2 things are for certain but in marketing only 1 thing really matters – the brand.
In the spirit of authenticity, the author of this post wishes to disclose that he will be attending the conference on June 16.
