Welcome to the CMA - Canadian Marketing Association - Blog. This Blog is an initiative of the CMA Digital Marketing Council. All marketing-related topics are fair game: branding, strategy, online, offline, marketing trends, technology, direct marketing, market research...and more.
I saw this tv spot for Air New Zealand last night on Youtube and thought it was hilarious. The airline has a humorous delivery on the idea they don't have any hidden fees when it comes to additional charges for services such as food and drink, booking seats online and baggage allowances.
Created by .99 New Zealand. Music is “Under My Skin” by Auckland singer Gin Wigmore.
A cheeky approach that gets the point across.
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