Going Once, Going Twice, Gone!
In these difficult economic times, all charities are trying to find new ways to raise funds. A client of ours, The Canadian Hearing Society is one of those groups. They have just launched their third eBay auction. This initiative is an innovative way for the Society to solicit support in addition to their traditional direct mail, major gift asks and events. Wendy Quick, The Manager of Individual Giving for the Society says. “Our key objective was to find a new way to fundraise that would hopefully also attract younger support. The traditional ways to raise money are our bread and butter, but they have not allowed us to break into the potential younger supporters.”
The Society finds the items and then offers them up on eBay for a specified period of time. This is also a unique potential opportunity for nonprofits as all the items are donated and the charity gets to keep 100% of the dollars raised. You can check out their auction which is live now for the entire month of May. Log-on to their website www.chs.ca and follow the links…
Authored by Angie Mackie, Partner, The Donnée Group
