Singing Rabbis – What They Don’t Teach You at Marketing Conferences
No matter how much we blather on about market research, analytics, brand engagement and media responsiveness, when it comes down to it, sometimes what really makes a marketing message memorable and effective is the ole “pull me finger” approach.
While we tend to focus sometimes on the science of marketing, it’s important to remember that when we take ourselves too seriously, we also lose the ability to develop the simple breakthrough, and sometimes really immature creative that can connect with consumers on the human level.
At the end of the day, its about creative that makes people listen, laugh, spend…and post it on their facebook.
Here’s a sampling from around the world…
Statoil; Norway
This could easily be a Canadian ad
Yes HDTV; Israel
An extravaganza of singing rabbis
Starburst; USA
Steals the laugh out of your throat before you know it
Proline; USA
Perfect for football season - maybe
iSystem International; Ukraine
You wouldn’t want to be the tall guy in this elevator
