Canadian Marketing Blog

India: Land of Branding Opportunities

India has over 300 million people in its emerging middle class, larger than North America. These families have all of the consumer needs/wants that we have. They are well-educated, English speaking, middle income families who are looking for all the meanings, associations, and benefits of Brands.

There is one big difference: They want a mix of both International Brands and new Indian Brands.

That’s the opportunity. Marketers, suppliers, and retailers are needed/wanted. Partners are needed who can help Indian marketers better understand and accept Brands and the art and science of Branding.

Go East… it is the land of opportunity.

I just did a school project on India and another interesting fact about the area is that mobile devices are 4 times more like to be owned by people there then a PC. The infrastructure is better for mobiles devices to the point that 185 million people have a mobile device compared to just 9 million for a PC. I can see the area becoming the next China or Euro for mobile devices and the possibilities are endless if that happens.

I am from India, thanks for mentioning all the good things about India. Yes it is land of opportunities but there are certain limitations to the fact, first of all the competition is very high and everything has to be modified as per the liking of the Indian consumer one has to research about the market conditions and political scenario of that particular area before entering into the market.