Writing an Email that gets Read
As BlackBerry smartphones become the device of choice for the business user, consider this - their small utilitarian screen and basic font means your beautifully formatted email is being read by someone in a busy, frenetic environment, and being evaluated or rejected in a milli-second.
That's because more than 60% of senior executives carry one and use it primarily to view and send emails. Consider these pointers to help ensure your message has the best chance of being understood.
1. Use the right font size. “Based on what we’ve seen, using 8-point fonts seems to work,” says mobileStorm CEO Jared Reitzin. “In the end, you want to make the body text a small but viewable size.”
2. Keep subject lines short, using only key words, such as “Action Item” and “Reminder,” and for time-sensitive events such as webinars, “Filling Fast.”
3. Put the *subject* first in the subject line. For example, if your email is for a Search Engine Optimization white paper, “SEO” should be the first thing they read in the subject line.
4. Use codes to communicate the desired response: 411 (for your information), 611 (response in 24 hours please) and 911 (Urgent request).
5. Make the message scanable. Since the majority of senior executives in organizations have a mobile device of some sort, accept that busy people don’t read -- they scan. That's why it's so important to grab the reader's attention with a strong call to action, then bullet points of key content.
Worst case scenario - they can always call you if they roll their eyes after reading your email. For more tips and tricks on effective email writing habits, visit HowToDoThings.com.
