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Welcome to the CMA - Canadian Marketing Association - Blog. This Blog is an initiative of the CMA Digital Marketing Council. All marketing-related topics are fair game: branding, strategy, online, offline, marketing trends, technology, direct marketing, market research...and more.


Taking the Pulse of Marketing, Globally

CMA is partnering with the Chief Marketing Officer (CMO) Council in its 3rd annual Marketing Outlook survey - this year for the first time.

The CMO Council, a global network out of the U.S, has 3,500 members and is represented in 57 countries in multiple industries, segments and markets.

This survey is targeted to senior corporate marketing leaders who can provide for a review of marketing performance in '08 as well as challenges and intentions in '09. Those who complete the survey will receive a complimentary copy of the full report.

The survey report provides peer-level input and consensus on critical issues and priorities in the year ahead, such as planned investments, organizational changes, process improvements, and performance indicators.

A benchmarking tool in exchange for a 15 minute survey.....

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Jan. 30 2009 08:00 AM | Posted by Sandra Singer
at CMA
| Comments 0 posted | Categories Research - Strategy -

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