Students vie for Title of Canada's Next Top Ad Exec
Remember the Volkswagen Beetle spoofs that asked “how many people can you fit in a Beetle”? Not sure if this was an actual campaign born out of Volkswagen, but the hilarious stunt came out of the late ‘60s, and has been copied many times by VW competitors and people in real-time just having fun with the concept.
Memorable campaigns – that drive results – is what Canada’s Next Top Ad Exec competition aims to cultivate. Business students with fresh ideas, who grasp the complexities of communicating with consumers through multi-media platforms, who are ready to do the necessary background research, be creative and take chances, need apply. Serious contenders will vie for internships at ad agencies and the top prize -- the Volkswagen Golf. Since competitors can enter as a team of two, that means 2 cars are up for grabs should a team be the top winner. The challenge is to develop an experiential campaign for the Volkswagen Routan.
The submission deadline to register to compete is January 22 - this part is simple; submit a cover page along with just 2 pages that includes [page 1] a good overview of the proposed campaign and [page 2] an overview of the creative elements. The real meat and potatoes of the campaign is not due until February 23, 2009.
Odds are better than winning ‘Canadian Idol’ or ‘So you Think You Can Dance Canada’! The idea is the same – in this case, the chance to hone your marketing and advertising savvy, get noticed, get one step closer to your dream career.
If you are a student and qualify for the competition - what's holding you back? Here's an old ad for the VW Beetle that might inspire you to take a chance and compete - and ultimately pitch your campaign to the competition judges, playing to win your very own VW Golf.
