Taking a 'Dose Of Your Own Medicine'
I often advise our clients that annual customer and employee research is especially important in the business-to-business sector. This summer, my firm finally undertook employee and customer research with a complete review of our brand positioning
http://www.brand-matters.com/Capabilities/index.php. This led to a fine-tuning of our brand strategy, added support for our tagline and a complete re-design of our look and feel – which we are in the midst of completing with a re-launch planned for November.
It was finally time to 'take a dose of your own medicine' and gain input to refresh the brand – check out the
before and after. It has been difficult being the client in this process, and although not too surprising, it was interesting to hear about our out-of-date brand image. Working with a team of identity experts (with whom we often partner), we were able to make traction quickly despite my personal resistance to change as the founder and owner of the firm.
I have learnt a lot through the process and really appreciate the insights which my team put forward, not to mention the time that our clients willingly offered during the research process.
