Are You Your Best Client?
For an Internet marketer who is charged with the task of promoting their own product or service, one of the best things about being your own 'client' is that you don't have to spend a ton of time convincing The Client that there may actually be something to this newfangled Internet thingee. And the second best thing, in my opinion, is that you don't have to be secretive (to the public) about the tactics you are using, or the results. And the third thing is you can move really fast. And the fourth thing is...
OK, you get my point.
I recently found myself in the position of being my own client again. This time, however, The Client insisted I really embrace the notion of transparency. Henceforth, over at my blog I've started publishing what I am calling "My Internet Marketer's Diary" and the goal of it is to lift up the curtain and share some of the marketing tactics I am using to promote Hollywoozy, my newest online venture.
There's no point in me regurgitating the entire post here (not to mention the fact that I promised the CMA that I wouldn't do that), but what I can tell you is that the five key tactics I deployed can be summarized as follows:
1. Build the Site with Search Engines in Mind
2. Invite the Search Engines to Crawl the Website Prior to Launch
3. Use Tags to Define the Content of the Website
4. Generate Targeted Traffic via a Multiple Domain Name Strategy
5. Invite Some Enthusiasts to a Sneak Peek
While I consider these tactics some of the essential building blocks of a good online marketing campaign, I doubt I would have had the opportunity to execute all of them had I not been my own client. The realization of that hit me all of a sudden, and it got me thinking.
What kind of work do you do when you are your own client? And how do the results compare to the work you do for 'real' clients? The difference between the two, if there is one, is worth pondering...
