Up with UPS
Last week I posted an article about a commercial that, well, let me just say it’s not my favourite commercial (understatement). However, there is a commercial out there right now that I think is one of the most original on television. Better yet, when you go to the website, you are immersed in an environment that not only cleverly expands on the creative concept initiated by the television but makes you want to stay and explore for a long time. It’s that fun and that informative.
So now that I’ve given you that huge build up, do you agree?
It’s the UPS Whiteboard campaign.
(Interesting side note: The guy writing on the white board is actually the Creative Director on the campaign. His name is Andy Azula.)
Now that you’ve seen the commercial, all I can say is go to the website http://whiteboard.ups.com/ and spend some time there. You won’t be disappointed. And you won't want to leave. I didn't.
Too often, company websites are “brochure-wear”. Long copy all about the company. Very rarely is the site about what "YOU" can do. And rarer still is a site that you actually feel like diving into.
