Navigating Your Brand
CMA's Branding Conference is just around the corner (mark the date - June 19th)....and who better to talk it up than the Conference Chair! The organizing committee (CMA's Branding and Strategic Planning Council) has naturally been strategic in developing the conference program ...putting together a great line-up of topics and speakers, with a real focus on thought-leadership.
Tony Chapman, CEO of Capital C, kicks it off with a keynote message, equating today's marketplace as 'the perfect storm'; sharing a proven process to navigate through it. One of the themes he'll address is how to reach consumers as they run from 'mass' media to 'my' media.
Chris Staples, Partner and Co-Creative Director of the ad agency Rethink, shares his experiences and insights on how to break through the clutter of the marketplace.
The luncheon keynote is Matthew Teitelbaum, Director & CEO of the Art Gallery of Ontario (AGO), who will talk about the AGO Brand of the future. It will be fascinating to learn about the evolution of the AGO brand and the thinking behind it, knowing that the doors will open soon and we will all have the chance to see & experience yet another first-class cultural transformation in Toronto.
Throughout the day, there are a series of concurrent sessions on a variety of high interest topics that you won’t want to miss. A highlight of this year’s event is a series of 10 lunchtime roundtable discussions for you to choose from and get involved in, to name a few; Brand Innovation, Retail Branding, Mobile Marketing, Youth Branding, Organizational Alignment to Enable Brand - the full listing is on the CMA web site. Each roundtable is led by a subject matter expert.
All-in-all, a great event that you and your marketing associates are sure to enjoy and value. You will find yourself thinking about Branding a little differently after this conference!
Hope to see you there.
