Managing the Explosion in Data
Every year or in some cases every day a new source of data is discovered or created that could be used for marketing and analytics. But how much is too much? Data Mining and/or Business Intelligence has been around for a long time but, now it seems to move into a whole dimension in the past few years. So what really is the difference between Business Intelligence and Data Mining?
There are also ongoing discussions around the new buzz word of "Real Time Analytics." What does it mean and how much data should be utilized in real time? What additional benefit does it provide and is it better then the traditional approaches? And with this explosion of data what is the better business model for Data Management....a centralized or distributed one?
If you have been wondering about the same thing, the Marketing Technology & Database Intelligence Council recently held am internal roundtable with a group of other experts to discuss these types of topics and it will be posted on the CMA website soon... so stay tuned.
