Online video isn't the future, it's the present
Google Canada hosted a showcase last week in Toronto, complete with recent case studies and numbers from YouTube.
The following stats had several jaws hitting the floor:
• 10 hours of content is uploaded to YouTube every 60 seconds
• YouTube contributors produce 3000x more output than Hollywood
• Hollywood would need to premier 57,230 feature films a week just to keep up
• YouTube currently boasts 200M+ worldwide unique visits a month
• 25% of surveyed registered YouTube viewers watch more video content online than they do on TV
YouTube Demographics
• 55% suburban, 26% urban, 19% rural
• 71% employed, 15% students
• 47% married
• 69% college educated
(source)
Several case studies were featured, including a YouTube, HP and Fox Searchlight program called “Project Direct”.
Other highlights;
Mark Nicholson from ING Direct presented the Canadian Superstar Saver Search,
Paul McGrath from CBC presented some digital strategy including “The Hour” channel on YouTube
Here’s a little Advertising on YouTube primer to get you started:
