Refresh, Revitalize, Reinvent
The need to keep your Brand fresh and relevant is a crucial part of maintaining your Brand’s long-term profitable growth.
Your needs may be relatively simple:
– To refresh your Brand’s packaging
– To revitalize your store’s look and feel.
Or more complex:
– To completely reinvent and reposition you Brand to reflect a new customer focus or a global competitor.
The past decade has produced many examples of companies such as Burberry, Club Med, Kinko’s, Levi’s, Adidas, Sobeys, Abercrombie & Fitch, and Honda that have gone through a refresh, revitalize, or reinvent phase and emerged as more powerful and relevant Brands of the future.
The process and methodology is well established. To check it out reference "re/Think Retail Branding", a workbook available on the CMA or J.C. Williams Group Website.
