Canadian Marketing Blog

Facebook Stats Primer

Do you want to reach Canadians age ...
any age ≈ 8,462,520 people
13 to 24 ≈ 4,070,400 people
25 to 35 ≈ 2,650,000 people
36 to 49 ≈ 1,238,220 people
50 to 65 ≈ 493,940 people

Do you want to reach people who say they are in ...
Ontario. ≈ 3,864,340
Toronto ON≈ 1,735,060
Woodstock ON≈ 19,120
Norwich ON≈ 440

British Columbia. ≈ 1,281,440
Alberta.≈ 1,091,720
Quebec. ≈ 952,220
Nova Scotia.≈ 364,040
Manitoba ≈ 271,140
Saskatchewan ≈ 246,660
New Brunswick.≈ 183,900
Newfoundland.≈ 133,320
Prince Edward Island ≈ 26,900

Do you want to reach Canadians who proclaim to be:
Liberal≈ 666,200
Moderate≈ 262,300
Conservative≈ 312,840

Do you want to reach Canadians who list themselves as
single ≈ 2,182,020
in a relationship ≈ 1,776,480
engaged ≈ 307,880
married ≈ 1,528,860

Do you want to reach Canadians who listed the following as favorites;
Britney Spears. ≈ 8,040 people
Rick Mercer Report.≈ 11,680 people
Canadian Idol. ≈ 11,840 people
To Kill A Mockingbird ≈ 38,560

Do you want to reach Canadians who work at
Rogers. ≈ 2,980
Bell Canada ≈ 4,840
MacLAREN McCANN ≈ 240
Organic ≈ 100 people
Cossette Communications. ≈ 100
Ogilvy.≈ 80
BBDO. ≈ 80
Leo Burnett. fewer than 20 people

Do you want to reach any cross section of them today? Do you see value in targeting your media down to hundreds of people, and pay for click? Or better yet, do you want to provide real value to any of these people beyond your message?

Do you still think Social Media is a fad?
All numbers sourced: Facebook Ad Manager application.

Numbers current as of 10:30 am, Thursday Jan 31st 2008

The posted Canadian Facebook user stats are intriguing. At first glance it seems that one quarter to one third of residents in every province are registered on Facebook. I do not totally trust my rusty math skills or knowledge of provincial census data to make that conclusion. However, a comparison of Facebook stats by province with census data released by Stats Can last October proved my hypothesis to be fairly accurate.

For Ontario, Alberta and BC, Facebook users hover around the 30 per cent mark. Nova Scotia boasts the highest percentage at 38 per cent. The remaining provinces enter in at around 25 per cent. Quebec, however, is an exception to the rule. Only 12 per cent of les Francophones are on Facebook.

Is social media a fad? I’m not sure if we have ever seen a craze that was previously adopted by almost every age group in this country. Facebook is not only being used by teens that embrace privacy invaders like instant messenger, web cams and online video games, it is also being used by their parents. Heck, possibly even their grandparents.

A social medium like Facebook can be a powerful way to get messages to target audiences and gain product awareness. A giant in consumer board games recently asked Facebook to take down an application that used their popular game. The particular game has surged in popularity, due directly to its exposure on Facebook. Social media has given an old game a fresh face and millions of new users. Many corporations are eager to get exposure like that, and are looking for ways to crack into Facebook. This corporation has hit gold, and unfortunately is trying to shoot the messenger.

Well put Meagan. So smart to point the Scrabble story in the face of a company who would quiver at Facebook.

Talk about revitalization opportunity. When is the last time scrabble has been discussed so much amongst consumers? In the world of xbox, wii and playstation, you have to wonder what is going on in their heads?

http://www.thestate.com/117/story/300840.html

Would love to hear from Hasbro Mattel... Are you listening?

Since when did the CMA become the mouthpiece for just Facebook? I can get those same demo figures from any number of services. Looks like objectivity is becoming an issue, even with stuffy orgs like the CMA.

Liam,

We'd be interested in stats from additional sources - no need to shoot the messenger on this one. I don't believe the author is purposefully promoting the use of Facebook, but rather, pointing out the power of social media.

Hey Liam

Would love to see your contribution... send us a link to your objective blog. Would really be interested to see your other "services".

Any stats on how companies are dealing with Facebook?