Peering Into the Marketing Crystal Ball - Part 1
At SiriusDecisions we have identified four key marketing issues that will receive significant attention in the upcoming year.
- Metrics, organizational balance and influence will all be key buzzwords for marketing leaders over the next 12 months.
- Technology is an important driver of marketing success, but must be supported by the proper process and leadership commitment.
As 2007 rolls to a close for b-to-b marketing executives, we can say one thing for certain: It is a year that has been all about the “more.” Whether it is more specialization, more technology or more of a commitment to the generation of new business pipeline, you can find some comfort in the fact that you’re not the only one feeling much more pressure. Next time, I will share four key areas that together will paint the picture of an even more changeable landscape in 2008. These areas include:
- One: The intersection of metrics
- Two: A true demand center
- Three: Expanding influence
- Four: A technological crossroads
