Nuit Blanche
September 29th was a very special night. If you logged on to Facebook that night, I bet you saw the same status over and over - so and so is...at Nuit Blanche.
http://scotiabanknuitblanche.com/
I joined the hundreds of thousands of people that evening. Although some of the installations were not quite my taste, I was most impressed by the record turn out. The city has never been so alive. There were people everywhere; all thanks to Nuit Blanche's sponsor, Scotiabank.
I have to admit. I'm a bit biased. I've been a Scotiabank customer for over six years. I've always been impressed by their life stage based marketing and services. The event on Saturday put them over the top. Imagine, a big bank giving back to the community without asking for anything! Sure, Scotiabank had information booths set up so you could learn about their products and services but the focal point of the evening was all about independent artists. It was an inspiration to see. I'm sure the event was a success in terms of brand awareness and likeability for Scotiabank. Kudos.
