Live from the *Sold Out* Digital Marketing Conference
We're off and blogging - Wi-Fi enabled and having a great time at the 10th annual DMC! It's a sold out, caffeinated group of marketing professionals here to meet their peers, share experiences and learn
First up - Chuck Porter, Chairman of Crispin Porter + Bogusky. Chuck gave a great presentation focused on the need to both understand the basics of an emotional connection with customers regardless of the media. The right offer, at the right time made to the right people still rules.
Key events to watch: the 2008 U.S. presidential election, as we see economics drive innovative use of online marketing by some of the savviest marketers in the world – U.S. politicians.
On the best thing about digital marketing: Viral. It’s the one thing; the one element that Chuck believes truly differentiates digital marketing. Several great examples from his shop:
For Burger King: Take your picture and “Simpsonize” it…
For Coke Zero: Real life lawyers at their very best…
For VW: Crashing cars…
Stay tuned for more updates from the digital event of the year!
