It’s Not Rocket Science
Well, if it was, Dr. Anita Sands, VP, Head of Innovation & Process Design, Global Technology and Operations, RBC, would crack the code. With a Ph.D in Physics, (and having worked with new Torontonian Richard Florida) Anita leads innovation within one of the most risk adverse, heavily regulated segments in the marketplace – banking. Here are some great tips from her morning keynote presentation at the DMC:
* Double-down when times are tough: if you pull back on innovation when business is tight, once the cycle pulls up you’ll have nothing new to take to the marketplace and risk falling behind the cure and losing momentum
* Innovation is Art & Science of what is possible and what is valuable to clients/customers
* Innovation is not necessarily invention – it is not R&D, rather applied innovation. Anita process moves from Ideation through to execution & measuring the impacts on the business along they way
* Big used to beat small, now more then ever fast beats slow - small innovations can yield tremendous results over time
* You don't need to change an industry to demonstrate game changing - think about turning the ketchup bottle upside down...
