The Truth About Media
So it seems that pretty much everyone has something to say these days about the state of media and the fragmented landscape, especially consultants. The latest big name to weigh in with their findings is Deloitte, with a report titled, "State of the Media Democracy". This study follows in the footsteps of another consultant report, Big Blue’s 2006 “The End of TV as we know it” (A pretty interesting read…)
The Deloitte report provides some good US stats by category groupings based on age. I imagine the deeper insights, such as the use of the term “democracy” within the context of media, are reserved for paying clients…
That said, the question du jour is why all of the interest in media? Why now? Is it even warranted?
Truthfully speaking, all of this attention is actually rather flattering for us media folk, we are still only getting used to our “superstar” status. After years of being relegated to the last few minutes of creative presentations (I never understood how 80% of a client’s budget got such little interest) media is now at the forefront, as I would argue that it should be. But do you think it should it be?
Join the conversation.
