Welcome to the Era of 'Share of Life'
In the last 70+ years we have passed through 2 important eras in marketing; Share of Mind and Share of Wallet, that provided the framework from which brands competed for their customers. Those days are at an end.
We are on the cusp of a new era brought about by a variety of transformational factors. An era where interconnected dialogue, responsibility and solutions will be the primary currency that only some brands will be able to earn and with it develop new higher levels of brand affinity.
Welcome to the era of 'Share of Life'.
Your customers are probably getting ready to send out their RSVPs - will you be invited?
A more complete overview of my thoughts on the 'Share of Life' marekting era is posted on my blog.
