Canadian Marketing Blog

Live Earth is Heating Up in Second Life

This Live Earth thing is definitely coming to a head. The climate change awareness event has garnered the support of our time's hottest musicians and celebrities, corporations and NGO's and of course, Al Gore has quickly taken the role of this Summer's "hot cause."

Live Earth’s website describes the event as “a 24-hour, 7-continent concert series taking place on 7/7/07 that will bring together more than 100 music artists and 2 billion people to trigger a global movement to solve the climate crisis.”

Well, courtesy of Digg, I stumbled across this Second Life event announcement.

Yep... Two Second Life organizations have joined forces with a real world website RealPlanet.org to spread the Live Earth campaign to the meta-verse. Here's what the organizers are saying the Live earth in Second Life will feature:

-Combination of Live Earth concerts and our own live performers and audio streams
- Brief presentations with Q&A on the hour for much of the day
- Translucent dance floor suspended over a virtual ocean
- Amphitheater for slides and videos
- Beautiful water and land environment simulations in Center for Water Studies

Pretty cool, but these guys aren't the first to jump on the SL "simul-event" bandwagon. The American Cancer Society held their Relay for Life there, and the United Nations have even extended their Stand Up and Be Counted campaign to SL.

Is Second Life the new frontier of digital cause marketing? I'll be very curious to see what real world marketers are going to support Live Earth in Second Life through Linden Dollar contributions and real world sponsorships. Will there be a star studded line up of previous SL rock stars, like Duran Duran, Jay-Z, and the U2 imposter band?

Will you be there? Join the real cause in the meta-verse and then comment back after the event to share your experience.

Thank you for the coverage of our event (note, not at "realplanet.org" but at "http://www.PlanetThoughts.org"). We were not looking for celebrities, just good musicians and good presenters, and I think we had them. My co-sponsors and myself are most concerned with the health of our planet, not with a big splash event. Also, no contributions were accepted, and those who wished to contribute were politely asked to give to a real-world charitable environmental organization to receive their gifts.

It appears the event was quite successful, which is especially gratifying since it was organized in less than one week. We feel happy about that, and abut the good environmental information that was shared with attendees, as well as feeling satisified with the excellent variety of truly hot music that was presented.

Yes, one day I would like to run a business that generates income by doing something to benefit the environment. But hopefully I will never forget that it is a rescue and improvement of Earth that comes first, and that income comes as an important, but definitely secondary, consideration.