Do you know what’s on your teen's mobile phone?
I recently watched a few clips all about Cool Hunting on YouTube. Cool Hunting is the act of sourcing the newest trends on the street. One particular show followed the lives of a few New York City Cool Hunters whose sole job was to isolate and capture cool new ideas and fashions before they hit the mainstream. Although it was an interesting show, none of us need a Cool Hunter to tell us how hot the mobile market is.
When looking at a demographic chart the next big bulge in the chart after the baby boomers is the teen and tween segment. According to the show mentioned above, they are a group which spends over a billion dollars a year and influence their parents to spend an additional half a billion of their own money. Baby boomers need to be cognizant of this trend because that’s how your money will be spent if you want to keep your kids happy.
The teen /tween group obsesses over being constantly connected. E-mail is old school for these kids. They want it NOW. Combining their instant gratification, always-on attitude with a hot new handset equals a huge opportunity for marketers.
From the zippy 3G networks, built-in Bluetooth, video uploading, Facebook mobile, RSS feed readers and geo-tagging, just to name a few of the possibilities with today’s handsets --- everything is moving to the mobile device, and fast. Platforms are becoming more sophisticated every day. Facebook has even opened itself up to developers. Content providers, advertisers and marketers all need to be thinking about integrated campaigns with multi-platform content. In order to do this, we need to be committed to keeping up with all of the latest and greatest advances in the mobile arena.
What would you like to see happen in marketing to the mobile users?
