Canadian Marketing Blog

A Kid in a Candy Store

I had the opportunity a couple of months ago to visit the University of Birmingham in the U.K. and attend their annual conference on Brand Management.

Just imagine 120 academics from all over the world presenting over 1,000 pages of data, information, and insights in the world of Branding.

I was like a kid in a candy store—it was an incredible experience and the learning and growing was wonderful!

Papers on every aspect of Branding for product, service, store, and place Branding themes like: “The impact of mergers and acquisitions on luxury Brands”; “an integrated definition of Brand”; “Liverpool and City Branding”; and on and on.

I’ve attached a copy of the various papers. If you are interested in any of these, let me know.

Papers from Branding Conference

A kid in a candy store - I want my cavities now please.

would appreciate copies of the following please
1.consumer-brand relationships - a tetrad classification
2.measuring the equity of internet brands
3. understanding and communicating brand values in b2b markets
4.the strength of the brand value chain is the strength of the brand anchor
5.what does your company stand for? an intro to holistic mgmt of corp branding
6.reconceptualizing the strateic role of loyalty schemes
7. co-creation of value: diagnosing the brand relationship experience
8. societal communication and brand equity
9.investigating the lements of service brands: a customer value perspective
10 determinants of retail corporate branding : a case of living the brand

John
this might be easier - if the papers were posted for all somewhere and folks could download for themselves.

thanks a bunch
can't wait for the cavities!
Cheers
Miro

Hi John,
I'd love copies of the following papers
1. Determinants of retail corporate
branding: a case of living the brand Gilani, Hasan
2. consumer-brand relationships - a tetrad classification
3.what does your company stand for? an intro to holistic mgmt of corp branding
4. co-creation of value: diagnosing the brand relationship experience
5. societal communication and brand equity
6.investigating the laments of service brands: a customer value perspective

Thanks!

Hi John - would value a copy of "Understanding and communicating brand values in B2B markets". Am a huge follower of Leslie de C's work.

Thanks
Bruce

Hello John,

I would appreciate copies of the following papers:

Understanding and communciating brand values in B2B markets - Lynch, Jonanne, and de Chernatony, Leslie

How do small to medium enterprise brands grow? Centeno, Edger

and

The interaction of ownership structure and customer satisfaction as determinants of brand equity - Torres, Anna and Tribo, Josep A.

Thanks for your trip to the Candy Store!

Hi John

Thx for sharing. I'd love a copy of the following papers pls:

Brand Equity and Brand survival: evidence from an emerging marketing

The brand in the family. An application to the study of young adult consumers

Specific Chinese brand personality dimensions

Visualising brand meaning

Names and logos memorisation: an emperical research

Brand alliances: what effects on consumer brand perception

The impact of merger and acqusition upon a luxury fashion brand

Prestige brands: consumer perceptions and loyalty compared to non prestige brands

Where does brand end and reputation begin? brnging together the best of brand and reputation management

consumer brand relathionships: internpersonal relationship metatphor approach

Thanks so much,
an

Hi!

I would love a copy of the following papers:

- Managing brands in the people’s republic of China
- Pulling the white rabbit out of the hat: what we can learn from branding practices in imperial China
- Prestige brands: consumer perceptions and loyalty compared to non-prestige brands

Also, if you know where can I find papers or information on how luxury brands communicate on the internet (blogging, forums, chats etc.), please let me know.

Thanks a lot!

Veronica

Hi John
I would love a copy of:
Prestige Brands: Consumer perceptions and loyalty compared to non-prestige brands
Thanks!