To blog. Or not to blog. That is the Question.
If you don’t like my opinion about the creative your company puts out, and you complain, should the blog entry be removed at your request?
Should a restaurant or play that receives a bad review be able to complain and have a retraction printed?
And what is a blog anyway but one person’s opinion? It doesn’t mean it’s the only opinion. It is simply intended to start a dialogue. It offers the reader an opportunity to respond (see that comments button over there to the right?). And, as one of the sections on this site suggests, allows you to get something “off your chest”.
All of these questions occur to me because blogging has become a powerful and influential force in the world of marketing. Of course, the blog on this site has become a popular destination itself. We’re here talking about marketing, marketers, advertising, creative – the good, the bad, and the ugly.
To my mind, (just my opinion) as long as the host site’s Blogging Policy is upheld by its bloggers, post a comment, respond, disagree, engage. Or don’t read the blog at all. But don’t censor. That’s not blogging.
By the way, here’s the CMA’s Blog Policy.
Blogging Policy
Views expressed are those of the individual and do not necessarily represent the views of the Canadian Marketing Association.
Be respectful of organizations, customers, partners and competitors.
Use common sense and refrain from matters that you suspect are confidential or might interfere with legal and or compliance proceedings.
CMA reserves the right to refrain from publishing submissions that fail to comply with any of the above guidelines.
