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Welcome to the CMA - Canadian Marketing Association - Blog. This Blog is an initiative of the CMA Digital Marketing Council. All marketing-related topics are fair game: branding, strategy, online, offline, marketing trends, technology, direct marketing, market research...and more.


The writing is on the wall....literally

We all know that Facebook is the most popular social networking site in Toronto. In fact, Toronto is the largest network on the site. I admit that I am addicted and I would bet money on it that you, the reader, is also. I've noticed lately that there have been many new Facebook applications popping up - from Graffiti walls to fortune cookies to tickles. These applications are developed by the users, not the folks at Facebook. At first, I thought it was cool but after doing some digging, I've realized that all of your information is shared with the developers.
Here's what Facebook has to say about your privacy or lack-there-of.

"Information That May Be Provided to Developers. In order to allow you to use and participate in Platform Applications created by Developers ("Developer Applications"), Facebook may from time to time provide Developers access to the following information (collectively, the "Facebook Site Information"):

(i) any information provided by you and visible to you on the Facebook Site, excluding any of your Contact Information, and

(ii) the user ID associated with your Facebook Site profile."

Pretty scary huh? Just remember that once you put something online, it no longer belongs to you but to the millions of people who have access to it.


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Jun. 12 2007 09:00 AM | Posted by Jennifer Morozowich | Comments 1 posted | Categories Digital -

Comments

It is possible to opt-out of the Facebook platform and each application has to display how they are going to interact with the Facebook platform. The user can choose to turn off some or all the functionality for the application they are using.

I think the most annoying "feature" of applications is when they default to the "spam all my friends and ask them to install this application" mode...

Jun. 20 2007 07:15 PM | Posted by
Colin Smillie
 
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