Events and Anniversaries
Events:
Just back from the Canadian Marketing Association's 40th annual National Convention and Tradeshow held this year in Ottawa. It was another inspirational trek to where marketing is headed, continuing the fine tradition of showcasing great speakers that detailed what is on the horizon and how our companies and brands can get there sooner.
Everything from wikis and podcasts, persuasion and influence, pull versus push, participation versus interruption, blue ocean strategies and collaborative corporate cultures that work, the future indeed looks brighter from the conversations stimulated at the conference. The three-days flew by and I am already looking forward to Toronto in 2008.
My personal highlight of the conference was John Wood who wrote "Leaving Microsoft to Change the World" and spoke about his phenomenal project "Room To Read" that is making a huge difference in the world. Check out Room to Read and see what he started. It is truley inspiring.
Anniversaries:
This week marks the first anniversary of the CMA blog. An initiative that started with an idea at the digital marketing council has now become a legacy project that I am really pleased to have been a part of.
Two hundred and fifty odd posts over the year is a great sign that we have created a sustainable part of the CMA's voice. The blog has become a must read and is not just for members only but is for marketers and communicators world wide. And, people from all over the world are checking it out and noticing our efforts. There have been some great conversations, commentaries and controversies that we are putting out for consumption on a regular basis and, by doing so, propelling our industry forward.
All good. And, the best is yet to come.
Thanks to everyone who has helped and made the blog a success - especially Sandra Singer of CMA who has been there as the blogs biggest supporter since before day one. Don't forget you can get involved too, let us know if you want to join in and become a CMA blogger.
