These are a few of my favourite things...
So I've been spending the last week really trying to pay attention to the media world around me to see if there's anything that resonates with me as a Creative Professional and as a consumer. Here are my Top 3 in no particular order:
1. Yoplait "YOP" 30 sec TV: Catchy tune. Knows its target audience and offers a fresh take on yogurt advertising. Neat digital effect that doesn't overpower the spot but dares you not to watch it.
2. Sell-off Vacations.com radio commercials: The day after I wrote my rant about radio advertising on this blog, I was driving in my car and this spot with the two British birds came on. They acknowledge that they're in a radio recording studio and then proceed to question one of the many buttons in front of them. What happens if they push the button? They push the button and it plays the Sell-off Vacations.com jingle. Too much fun not to push the button again, so the less mature bird keeps pushing it. The banter between the birds is witty (Smothers Brothers-like in fact) and smart and even as I type Sell-off Vacations.com I have the jingle playing in my head. If only Canadian Beavers were as witty as British Birds. Brilliant.
3. Mentos Outdoor Campaign: I hope you've seen these billboards and transit shelter posters. Each execution is comprised of small round white dots (Mentos) coming together to draw a picture (in the negative space between the dots) of a food (for example, fish) that stinks up your breath. The solution? Mentos mints. Now they're round! What's brilliant about this campaign? 1. The creative is simple, easy to understand, even from a distance, and clearly on brief: "Communicate that Mentos freshen your breath and are refreshingly round versus just about all of the competition (Hello square Extra. We're talking to you). 2. The posters in the transit shelters draw their pictures with hundreds of ACTUAL Mento mints. What an innovative use of the medium. What a surprise and delight.
I'm going to keep looking and listening. And I'd be interested in hearing what you think is working out there and why.
