Pass it on
Who says brands are created in a boardroom and are limited to product or service? A brand is an experience represented by a collection of images and ideas. A brand could even be a person.
This blog is dedicated to a brand named Gavin Michael Booth. Some of you may have already heard of Gavin and the work he is doing in the social media world, some may have seen his films. What you may not know is that Gavin's "brand" is taking off - mostly through word-of-mouth communications and social networking.
Gavin’s latest project is called “How many days”. His mission is to meet 12 of the Hollywood professionals that have inspired him in his career thus far. The selected 12 includes: Steven Spielberg, Kevin Smith, Jimmy Eat World, Zach Braff, Tom Anderson, Robert Rodriguez, Quentin Tarantino, Matt Damon and Ben Affleck, Johnny Depp and Harry Knowl.
How is Gavin promoting his brand to the selected 12? Each day, Gavin will send a new video blog to his online community until he meets all 12 people on his list. In order to promote his brand and current project, he's relying on word-of-mouth, targeting key influencers through social media. He's already been asked to appear on various radio shows and local television networks. The message is landing in the right hands or on the right ears. Gavin has already successfully set up interviews with two of the twelve after only 8 days. To learn more about Gavin’s mission, go to his website, 'how many days' or visit his MySpace page.
Pass it on.
