A chip that gets it
Marketing online today announced that Frito Lay, now offers both Doritos Tandoori Sizzler and Lay’s Spicy Curry flavours across the country.
Doritos is one brand that is really getting it right. Not only have they recognized the growing influence of the many ethnicities that make up our country, they are also listening to consumers by having them create Doritos advertising for the superbowl! I can remember the days when it would cost a million dollars just to produce an ad for the superbowl - not to mention the millions of dollars associated with the media buy. Now, smart brands like Doritos are having their consumers create their advertising for next to nothing. As marketing people, we spend a great deal of time and money trying to understand what consumers think. We then take that information and use it to build communication that would speak to them effectively. Why not just give the control to the people who know best? The consumer. Bravo Doritos!
