WWF Campaign (Not the Wrestlers)
After some posts by fellow contributors about the movie an Inconvenient Truth, I decided to see what the fuss was all about.
Our family was so impressed that we bought the dvd. Further to this, I have to point out a marketing campaign launched by WWF-Canada. I'm not referring to the male soap opera (formerly known as the World Wrestling Federation) but the World Wildlife Fund.
They've launched some television commericals that makes one stop and think.
The commercials have a simple call to action. Visit the save our climate website - which is very impressive.
It has strong creative, detailed information, an excellent call to action and is easy to navigate. There are links to a blog, an email viral campaign and a link to donate online as well.
One suggestion. On the donation pages, there was no mention that donations are tax deductible. I called WWF-Canada on Friday afternoon and gave them a heads up. Hopefully that slight change can increase online donations and conversion rates.
Other than that nit-picking, I have to say whoever created this WWF mutli-channel marketing campaign should take a bow. Well done.
