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Welcome to the CMA - Canadian Marketing Association - Blog. This Blog is an initiative of the CMA Digital Marketing Council. All marketing-related topics are fair game: branding, strategy, online, offline, marketing trends, technology, direct marketing, market research...and more.


The future of social networking

We've all seen the power of MySpace, YouTube, Facebook and the countless other social networking sites. The circle of friends concept first used by ClassMates has really taken off. The new face of social networking doesn't quite work that way. The days of posting photos from our latest trips and best friends has evolved into creating avatars of our desired persona through Second Life. Not only is Second Life a new and interesting way to meet other people, the opportunties are limitless. In fact, Anshe Chung, a real-estate tycoon in the digitally simulated world known as Second Life, has apparently become the first virtual millionaire--i.e., someone whose holdings in a make-believe world are legally convertible into genuine U.S. currency worth more than $1 million. What's even more interesting is the US government is thinking of ways they can tax the "virtual" Linden dollars. Why am I not surprised.

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Dec. 06 2006 11:00 AM | Posted by Jennifer Morozowich | Comments 0 posted | Categories Digital -

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