Toronto-Created CaseCamp Enters Second Life
CaseCamp – a marketing case study unconference that was started in Toronto last June by Eli Singer is now making its way into Second Life – the online virtual 3D world. This is a mash-up of major social media proportions.
First off, an unconference, is an event that is set-up through a wiki (an editable web page) and all of us are responsible for it. This includes self-registering, choosing your speaking topic and slot in the day. It is, typically, promoted through channels like Blogs and Podcasts.
CaseCamp is geared towards marketers (the usual unconference are more techy and geeky – which, for the record, is fine by me) and presents a rare opportunity to showcase real case studies and results in a conversational environment.
Since its creation, CaseCamps have been held in Montreal, Vancouver, Ottawa and, on December 14th, 2006, Second Life.
Joining Singer in the top-level organization of CaseCamp Second Life is Vancouver-based Blogger, Kate Trgovac from MyNameIsKate, C.C. Chapman from crayon and host of the Podcast, Managing The Gray, and Bryan Person from the Podcast, New Comm Road.
Due to the technical limitations of Second Life, those interested in attending are asked to register for CaseCamp Second Life and then a draw will be held for the limited spots.
CaseCamp Second Life is also presently accepting submissions for those who would like to present.
As someone who helped organize CaseCamp Montreal, I can personally attest to the power of community, sharing and conversation. The event in Montreal was a night where marketers not only got a chance to connect, but to disclose what works (and what doesn’t).
For all information and to get self-organizing, please visit: CaseCamp Second Life.
