Tease Me!
Clearlly I'm in my car too much because that's where I'm seeing most of the new advertising out there for the holidays. Right now the one that has everyone talking (seriously!) is the intriguing new series of Out-of-Home with blue wrapping paper and in some executions, a real silver bow. No copy. Just wrapping paper and a bow. I hadn't seen it myself until this morning. But ironically, last night, on my way to vote, I ran into a friend who happens to be in the business. She described the campaign, asked if I'd seen it and told me it was driving her and her colleagues crazy trying to figure out who was doing the teasing. They had even gone online searching for clues. You can bet when the reveal happens, she's going to take notice. Hopefully she won't be underwhelmed.
While I'm on the topic of being intrigued, I'm looking forward to Friday night's CMA Awards. This will be my twentieth consecutive year at the awards (the stories I could tell!). And while the award show itself has changed, one thing has remained the same. It's still THE night to catch up with old friends and colleagues, gossip a bit, meet a few new people, and generally blow off some much needed steam. Of course, you may be intrigued by who and what wins, but one things is for sure. You will not be underwhelmed by the reveal.
