Not Sure About Blogs As A Marketing Tool? Join Me
It’s still a big question and it’s one that you deserve an answer to. The only way to find the answer is to immerse yourself in it and then make the right call. I’ve done the heavy lifting, so all you have to do is join me for one special day in Toronto.
On Monday, November 27th, 2006 from 9:00 am to 4:30 pm, I am conducting a full-day seminar for the CMA – Canadian Marketing Association – called, Blogs – A Marketers’ Secret Weapon.
Here’s how the seminar is described on the CMA website:
“Blogs are quickly becoming a marketers' secret weapon or worst nightmare. Join us for an interactive look at how to set-up and manage a successful Blog. In this full-day session you will get specific insight into the basics and beyond, including how content can be developed for a Blog that will build tremendous buzz. You'll learn why trackbacks, permalinks and pinging (Blog-talk for linking and link sharing) is not only easy and simple but highly effective. We'll also look at how a corporate website can find the right ‘voice’ to create a powerful Blog, and you will see how, within 48 hours, we managed to get our keyphrase of choice on the first page of Google for a term that returned over 1,000,000 results. We will also breakdown and explain the technology of it all, including RSS, XML and the many other Blogging technologies that make ‘personal instant publishing’ one of the easiest ways to build buzz, loyalty and rocket to the top of the search engines. This is your marketing primer on Blogs.”
I also cover Podcasting (both audio and video).
You can view the full seminar outline over here: Blogs – A Marketers’ Secret Weapon – Seminar Outline.
I will also be joined by a special guest: David Jones, co-host of the excellent Podcast, Inside PR, Blogger over at PR Works and, when he’s not immersed in the social media space, he’s a Senior Vice-President at Fleishman Hillard.
By the end of this full-day seminar, you’ll know everything I know about Blogs and Podcasting and you’ll also be empowered to make the decision about whether or not you (or someone in your company) should be Blogging.
I hope you can join me.
You can register here: Blogs – A Marketers’ Secret Weapon – Registration.
