New Donor Crisis???
What’s hot today in nonprofit direct response marketing?
Most would agree it is how organizations cost effectively acquire new supporters.
The after-effects of recent privacy legislation and increased competition for those potential donors has made it more difficult for nonprofits to find new supporters. Where do we go from here?
New channels and greater channel integration, more rigorous up-front analysis, geo-demographic profiling, an indepth exploration of internal names, increased use of premiums, are among the responses some organizations have had to the “crisis”.
What’s working for you? Or are you still a ‘spray and pray’ organization?
