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Give or Take 10 Pounds

There has been some debate recently surrounding new digital cameras that have a 'slimming' feature that reduces the size of images, objects or people. It's apparently as easy as the press of a button.

Hewlett-Packard proudly markets this product 'enhancement'. Truth be told, they took some harsh criticism of posting images of women to promote this. They quickly changed course and replaced them with images of overweight men. So rather than reinforce anorexia, they now justified obesity instead. Sometimes marketers just can't win.

hp4.jpg

The capitalist in me says this is a growth area and there will be demand for this product for years to come. Evidently, it's been reported that sales of this type of product for the upcoming holidays have been brisk.

However, I'm inclined to agree with the view that this 'product' is in poor taste. No, I'm not trying to kick HP while they're down. I love my HP desktop and some kind people there helped me with my thesis but this just seems wrong.

As per the video below by Dove, 'No wonder our perception of beauty is distorted." It's said that the camera adds 10 pounds. It's also said the camera never lies. I'd rather get rid of the 10 pounds via exercise and a healthy diet. Even if it takes longer than clicking a button.

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Nov. 09 2006 11:11 PM | Posted by Sulemaan Ahmed | Comments 1 posted | Categories Advertising -

Comments

Good concept. Good commercial. Good for Dove.

Nov. 28 2006 12:31 PM | Posted by
Susan Lilholt
 
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