Brand measurement
As organizations devote more funding to brand development, many marketers find themselves wrestling with the need to demonstrate to board members and shareholders that these efforts are resulting in tangible pay-back. Stakeholders want to see the ROI; they want quantifiable results from their brand building investment.
But how do you draw a hard data link between the customer experience and business success?How do you produce hard numbers that benchmark employee engagement with the brand promise?
I would be interested in your comments? We have had success recently through employee surveys. What is your organization using to measure employee engagement as it relates to your brand?
