What are you thinking? – Session 2
Steve Levy of Ipsos-Ried spoke about what marketers and agencies are thinking, doing and planning to do in the Digital space. Findings were from advertising and marketing execs on both agency and client side. Here are some quick pointsd:
• Email – familiar and used for transactional and non-transactional usage.
• Paid search engine marketing and optimization was not as familiar as one would expect
• Social Marketing – very low on the radar - this includes blogging and podcasting which no one seems to be using yet or even understanding
• Interactive Marketing – seems to adopted by only half the audience
• ECRM – also low on the usage and familiarity
Key point is that marketers need more education on what is going on and their agencies need to help them see the opportunities. Lack of knowledge and examples of digital effectiveness seem to dominate why more $’s are not being shifted more rapidly in digital – but it is coming.
Bottome line is that the opportunity is there but it is still not permeating the senior levels as it should.
The most amazing statistic came via the interactive response from an audience poll at the conference that revealed that the majority of attendees have not read any of the books that are driving the thought leadership in the digital and new marketing space.
