The Power of Social Media
Unless you’ve been living under a rock for the past few years, you’ve heard of the power of social media. How many of you reading this blog have a MySpace or YouTube membership? Marketers are all trying to figure out how they can take advantage of the social media phenomena. How can they use this medium to sell their brand, promote their product or engage consumers? I think many of us are missing a very important point. Social media gives people a voice; a voice that can be heard by millions. What we choose to do with this voice is as important as the medium itself.
One of my MySpace friends is using his voice for altruistic means. Gavin Michael Booth is spreading the word about his friend Andi’s two year old daughter, Mila, who is dying from a brain tumor. Gavin is using MySpace and YouTube as a tool to generate awareness about Mila and to assist in raising money for her funeral. I hope by doing so, Gavin will generate enough buzz to attract the “traditional media” who will hopefully profile what he is doing to help Mila and further support his quest.
Have a look at what Gavin is doing for a very special two year old.
