Canadian Marketing Blog

Retail Branding: The Concept Defined

Few marketers truly understand who they are, what they stand for, or what their innermost substance or being is.

Retail Branding is about differentiation, a unique personality, a true point of difference. It’s about vision, values, ideas, ideology.

Many companies have Brand guidelines and manuals that identify the name, logo, colours, graphics of their Brand—a set of dos and don’ts.

However, that is putting the cart before the horse. Without knowing who you are and what you stand for, how can you possibly create effective Brand communications?

The logical sequence must be first your Brand’s essence and identity and then the graphics and communications.

To get more information on this, download Chapter 1 from my book, 'Whole Being Retail Branding.'

great information

please kindly give more information on retail branding

thanks

regards

m. azmat

Well said John.

How can you craft a marketing message to communicate what you are to potential clients if you don't know yourself? Not to mention the synergistic effect of marketing those things which you feel strongest about and which the entire team knows well.

Thanks for the free chapter download - I'll forward it around the office!